Science and technology coupled with improved human capital have been powerful drivers of positive change in the performance and evolution of smallholder systems.

Food and Agriculture Organization of the United Nations

Agriculture in the Philippines

Average agriculture growth was
only at 2.5 percent over the last decade*

Rice, corn, and coconut use
up to 74% of arable land*

Abundant water resources yet scarce
allocation for fisheries development*

Farmers and fisher-folk remain to be
among the poorest of the poor*

Major Problem

Fragmented and mini farmlands preventing economies to scale
Neglect of climate resiliency implementation
Non time bound protectionist policies
discouraging innovation
Rice-centric budget limiting agricultural diversification
Limited access to agricultural credit and insurance
Low productivity and high food inflation

* Former DA Secretary William Dar / NLABC July 2023

Specific Problem

1. F2C – Farmer to Consumer

Embracing the direct connection between farmers and consumers, fostering a transparent and efficient exchange of fresh produce and goods.

2. Eliminate / minimize – greedy middle men

Taking a firm stand against the presence of greedy middlemen, striving to reduce their influence in the agricultural supply chain to ensure fair returns for both farmers and consumers.

3. Awareness – “Direct Farm Price”

Raising awareness about the concept of “Direct Farm Price,” encouraging consumers to understand the impact of supporting direct farmer-to-consumer initiatives for a sustainable and equitable agricultural ecosystem.

Our Solution

FarmXchange App

FarmXchange is a revolutionary mobile application that revolutionizes the agricultural industry by facilitating seamless e-commerce transactions and exchanges of a wide range of agriculture products, including meat and aquatic products. The app serves as a platform for farmers, agri-producers, and producer cooperatives to directly connect with consumers, vendors associations, bulk buyers, processors, supermarkets, government entities, enterprises, and other juridical entities.

Through FarmXchange, users can engage in various business activities, such as online booking, sales, exchange, barter, and auctions, enabling efficient and transparent transactions. The app utilizes cutting-edge electronic technology to handle online ordering, secure payment processing, and streamlined delivery services for all types of agricultural products and inputs.

Whether the products are intended for domestic consumption, imported from other regions, or destined for the export market, FarmXchange facilitates smooth and direct transactions, reducing the need for intermediaries and ensuring fair prices for both producers and buyers.

By eliminating traditional supply chain inefficiencies, FarmXchange empowers farmers and agri-producers, providing them with a broader market reach and opportunities to grow their businesses. Simultaneously, consumers and other entities benefit from convenient access to high-quality agricultural products and a diverse selection of offerings.

Overall, FarmXchange plays a pivotal role in transforming the agriculture sector by fostering sustainable economic growth, enhancing food security, and promoting a direct and transparent agricultural ecosystem for the benefit of all stakeholders involved.